A social marketing agency.
Publick Benefit blends research and marketing with a social cause.
We help make your social impact work harder: clearer to customers, easier to act on, and more valuable to the business.
Intervention design
Our work begins with observation. Why do people do the things they do?
Strategic Communication
Building a full creative and communications platform that is brand-led but action-focused.
Information gathering
We use oblique forms of information gathering to discover the underlying reasons behind a problem.
Service design & Implementation
We develop execution plans that combine the right channels with the right messages to drive change.
Measuring results
All activities will be measured against key outcomes to show change is in progress.
Have a question?
Our process is straightforward, but our solutions are powerful drivers of change
Start with Understanding
To get people to change, find out what they think, then offer incentives, and only afterwards legislate.
Make Change Easy
If you can change someone’s behaviour through any means other than self-sacrifice, then try that first.
Break the Pattern
Attempt the unconventional, since everyone else has already tried the conventional.
Why most impact programs underperform.
Most campaigns rely on ‘awareness’ and ‘legislation’. We focus on behavioural friction. Whether it’s low employee participation in ESG or public resistance to new policy, we bridge the gap between intent and action.
Social Organisations, Marketing and Agendas
NGOs and civil society groups often run outstanding programs but struggle to market them effectively to their target audiences. We help expand outreach and identify behaviour-led strategies to enhance engagement and impact, ensuring your programs reach the people who need them most.
Corporate SCR & ESG Engagement
We help companies design and promote their socially beneficial initiatives — from advising on which CSR programs to pursue to managing projects from concept to completion. Our speciality is crafting cost-effective, tailored strategies that reflect your company’s unique brand and values, rather than relying on generic, one-size-fits-all solutions.
Government Interventions
Governments tend to reach for legislation as the primary tool for change. We offer non-interventionist strategies that enable city, regional and national governments to achieve meaningful, lasting impact without overregulation.
Our Services Package
The Insight Sprint
A high speed diagnostic to find out why a program isn’t working.
Best for: Buyers who say, “We’ve tried everything, but nobody is signing up.”
Campaign Design
A complete strategic blueprint ready for execution.
Best for: Organisations launching a new initiative or rebranding an old one.
The Change Partnership
Ongoing support to turn strategy into measurable behaviour change.
Best for: Organisations that need a long-term partner to manage, refine and improve a campaign after launch.
IT'S WHAT WE DO
IT'S WHAT WE DO
Our core mission is to help companies identify more effective, innovative, and cost-efficient ways to invest in meaningful environmental, social, and governance (ESG) impact. We also work with governments and nonprofits to design fresh, practical approaches for achieving lasting social change.
We believe that social policies and campaigns must be grounded in real human behaviour—not in abstractions, spreadsheets or idealized economic models. To make a meaningful impact, action must be innovative, bold and personal. Our methods draw on insights from behavioural psychology and behavioural economics to tackle challenges in ecology, human rights, public safety, healthcare, demographics and effective governance.
Our PhilosophyOur team has decades of experience in public policy, social causes and marketing, specializing in Southeast Asia and Europe.
